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Your Local Bike Shop

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.

Shop Bikes

Santa Cruz

Bike Service & Repair 

We believe in delivering the best possible service to you in order to keep your investment running as smoothly as possible for as long as possible. We use precision tools designed and manufactured by some of the best bicycle mechanics in the world. Our Service department is overseen by The Handlebar co-owner Nathan Riddle, an instructor for 14 years at United Bicycle Institute. Our service technicians have either been trained at United Bicycle Institute or by Nathan. Every repair we do is double checked by a second mechanic.